Client
Kiwo Honey
Role
Illustrator
Platform
Packaing design
Kiwo Honey is a premium honey brand that celebrates New Zealand’s rich natural heritage through its high-quality, locally sourced honey. As the team’s designer, I was tasked with creating hand-drawn illustrations inspired by traditional wood carving styles, showcasing native New Zealand flora on Kiwo’s honey labels. The goal was to ensure the packaging reflected the brand’s authenticity and connection to nature.
Tools:
Kiwo Honey needed packaging that would stand out in the competitive honey market while staying true to its roots. The illustrations had to pay homage to Māori wood carving traditions while maintaining originality. At the same time, the brand required a distinctive visual identity that reflected the premium quality of Kiwo honey. The challenge was to merge a handcrafted, artisanal feel with a sleek, contemporary packaging design, ensuring tradition and modernity worked together seamlessly.
Kiwo Honey needed packaging that would stand out in the competitive honey market while staying true to its roots. The illustrations had to pay homage to Māori wood carving traditions while maintaining originality. At the same time, the brand required a distinctive visual identity that reflected the premium quality of Kiwo honey. The challenge was to merge a handcrafted, artisanal feel with a sleek, contemporary packaging design, ensuring tradition and modernity worked together seamlessly.
Rewarewa (Knightia Excelsa)
Kamahi (Weinmannia Racemosa)
White Clover (Trifolium Repens)
Pohutukawa (Metrosideros Excelsa)
The new packaging successfully captured the essence of New Zealand’s natural beauty and heritage. The handcrafted designs enhanced brand recognition and received positive reception both locally and internationally. By strengthening storytelling and visual identity, the packaging created a deeper connection between consumers and the product while standing out on shelves. Blending traditional Māori artistry with modern design sensibilities, the Kiwo Honey labels elevated the brand and celebrated the richness of New Zealand’s native flora.
