Client
Monzo
Role
Print + Web Designer
Platform
Omnichannel marketing
Monzo planned a three-day conference at Hawker House in London to celebrate the community of developers and innovators building on its open API. The event was set to include keynote speakers, specialist talks, and an awards ceremony. A cohesive brand identity was required to tie together all touchpoints – from social media and signage to merchandise and printed collateral. As Lead Designer and Artworker, the responsibility covered both conceptual development and hands-on execution. While the event was later cancelled due to COVID-19, the design system was fully developed and ready for implementation.
Tools:
The visual direction explored the idea of connection — between people, between platforms, and between digital and physical experiences. Monzo cards were reimagined as portals, opening up a shared space where ideas could meet.A playful space-inspired background was introduced as a subtle nod to Monzo’s early designs. This, paired with the hot coral brand palette, delivered strong recognition while allowing a bold new expression for the conference identity.
Logo development
The logomark was developed as a frame-within-a-frame device, inspired by the Monzo card shape. It served as both a visual anchor and a mask for the animation sequence.
A modular visual system was created to scale seamlessly across formats – including blog banners, printed stickers, Instagram posts, and conference signage. Bold geometric layouts allowed the identity to flex while maintaining cohesion. The design carried a strong editorial feel, giving structure to information-heavy layouts while preserving energy and playfulness through colour and shape. Print-ready artwork was prepared with full production specs, including bleed, crop marks, and setup files for merchandise, badges, and signage.
Animated storyboards
Storyboard frames were built to show Monzo cards opening, hands emerging and shaking, then resolving into the Monzo logo with event details revealed.
Social media promotions
Multiple banner variations were designed for blog, Instagram, and open graph sharing — each optimised for clarity and visual impact across platforms.
A full suite of branded assets was developed for print and production. These included stickers, conference passes, T-shirts, tote bags, presenter slides, and awards. Each piece carried the visual identity while maintaining production accuracy and usability. The goal was to deliver a consistent experience across physical and digital materials, with print files fully prepared for suppliers.
While the event did not proceed due to the onset of the pandemic, the design work successfully demonstrated a unified brand identity for a large-scale event. The final outcome reflected Monzo’s personality while introducing a fresh, engaging look and feel tailored to developers and fintech audiences. The project also highlighted the ability to move quickly from concept to execution, across both digital and physical formats, within a tight timeframe.
