Client
Simple
Role
Designer + Artworker
Platform
Digital marketing campaign
Simple launched its new Daily Skin Detox range, targeting young women with oily and blemish-prone skin. The goal was to raise awareness and drive conversion through a suite of animated digital banners and social content. This was part of a wider global campaign using adapted assets. The role involved transforming global materials into engaging, localised assets that remained true to the brand’s tone and visual identity while delivering a seamless user experience across digital platforms.
Tools:
The campaign needed to speak authentically to a Gen Z and millennial audience, as well as mums buying for their teens. These users were savvy, skincare-literate, and deeply aware of harsh ingredients. The challenge was to deliver bold, benefit-led messaging that felt fresh, relatable, and effective, while working within tight production timelines and limited creative flexibility from existing global assets. Creative outputs also needed to work across multiple digital formats and placements, including responsive banner sets and paid social.
A streamlined set of digital assets was developed using adapted global visuals and newly tailored messaging. Clear typography, bold visuals, and soft gradient backgrounds created a distinctive and fresh look, consistent with Simple’s natural, science-backed positioning. Each design was built to grab attention quickly, convey product benefits in just a few frames, and encourage action. The work included a full suite of banner sizes and formats, allowing for seamless media placement across different touchpoints while keeping the visual story cohesive.
The key message across the campaign was to help users “break free of the cycle of oily, blemish-prone skin.” The creative framed the problem, introduced the solution, and highlighted the preventative power of the range. With clean, minimal styling and a confident tone of voice, the concept brought together natural ingredients with real skin benefits.
Animated digital banners
Multiple responsive banner formats were designed, with clear CTAs, short-form messaging, and engaging transitions. All were optimised for clarity, accessibility, and performance.
The wider campaign was built around vibrant, pop-art-inspired global video content, adapted for local use. These videos were informative, visually punchy, and aligned with the banner campaign’s structure. While the animation style remained consistent with the global assets, messaging was adapted to reflect local audience insights and tone.
Working with pre-existing global assets required creative agility, ensuring that adaptations felt localised while remaining on-brand. Creating multiple formats from one master design reinforced the importance of modular thinking and flexible design systems. The project also underlined how a strong concept and clear hierarchy of messaging can elevate even small-scale deliverables. Collaboration with planners, copywriters, and developers was key to ensuring a joined-up final output that felt seamless across every touchpoint.
