Research revealed that more than three-quarters of business leaders from sports organisations believe that improving engagement and delivering new, innovative fan experiences as key to their future success.
Vodafone tasked us to create an interactive physical space where they could officially launch and showcase their latest innovative 5G technology.
One key objective of this ‘innovation hub’, was to provide an immersive opportunity for businesses to collaborate, experience and understand the potential of Vodafone’s latest game-changing technology.
Client: Vodafone Business
Duration: 4 weeks
Role: CX Designer
Award: Silver B2B Marketing Award for the ‘Best Customer Experience Initiative’ category
The main challenges I faced when delivering this project was the extremely short amount of time I had to deliver and create the innovation hub — and the fact that it would be situated in an existing (and rather dated) space.
Vodafone required not only a permanent space to showcase their technology, but they also needed it to cater for other uses such as a hospitality space for sports events or a networking and presentation space for conferences/events. This meant that the ‘innovation hub’ needed to be flexible, adaptable, and innovative.
Working to a tight four-week deadline, the innovation hub was completed in time for the official launch by careful planning and prioritisation. I helped executed the interior design and digital interactions that showcased Vodafone’s technology.
The final space included demonstration areas, a flexible meeting space (that could be dialled up or down according to meeting size) and fun, interactive areas where businesses could get involved and ‘play’ with the technology first-hand.
Presentation screens and collaboration boards were placed throughout to allow Vodafone to personalise the space according to their business needs. This flexibility was key to creating a cohesive environment and a space that Vodafone could ultimately control and adapt according to their needs.
Despite facing the challenges of tight time delivery timeframe, the innovation hub was successfully delivered within the four-week deadline, ensuring it was ready for Vodafone's official launch.
Through meticulous planning, collaboration, and a creative execution, I was able to create a versatile space that – although constrained to one room – had distinct ‘zones’ that delivered a first-hand customer experience.
“The Vodafone Business Lounge will enable businesses to experience the game-changing potential of 5G and foster innovation and partnerships.”
– Anne Sheehan (Director of Vodafone Business UK)
